Northview Hotel Group: Strategy
Strategy


Northview Hotel Group acquires hotels that provide an opportunity to generate significant performance upside from either (or both) a major renovation of the asset or more effective management or asset management. We are focused on a limited number of assets, so each asset can receive as much attention as necessary from all the senior members of the Northview team. We invest our own capital alongside capital from various sources, including opportunity funds, pension funds and high net worth individuals.

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Our core focus is on hotel management, asset management and construction management.

Hotel Management: Our hotel management mission is highly sales and revenue management driven, operating on a strong technology-based platform that significantly reduces overhead costs. This platform allows Northview to improve guest satisfaction levels and invest in our associates, while driving outstanding gross operating profit and net operating income margins.

Asset Management: Our asset management focuses on improving the top line through better yield management and more aggressive sales techniques, while tightening the expense ratios through more focused analyses including frequent benchmarking exercises. We seek opportunities to enhance and generate new revenue sources, with a focus on banquet/catering food and beverage, parking and other ancillary income.

Construction Management: The goal of our construction management team is to maximize each property’s physical asset, as cost effectively as possible. Knowing where and when to spend money, and when to stop spending money, are key components of our success during the design and development phase of each project. Understanding the design and construction process, and being able to lead the process with a detailed hands-on approach is important to ensure our efforts produce the maximum value to our joint venture partners.